Campaign Details / ING Direct:

 This past year ING Direct purchased a 'Full Showing ON Board Domination' Campaign to promote their Orange Savings Account and separate creative touting their Mortgage services. All train lines in Amtrak’s Northeast Corridor Route between Washington & Boston were utilized with Poster Displays. In addition on Acela Express, a Full Showing of Back Lit Displays & LED Message Boards completed the mix.

 A distribution of one sheet pieces of ING Direct literature were also distributed in the back seat pockets on board of every seat on each passenger car.

 ING Direct also purchased Posters in Amtrak’s First Class Club Acela Lounges at the station stops in Washington, Philadelphia, New York and Boston to round out the campaign.

 ING Direct is planning to continue the campaign in 2005.